https://benmahon.co.uk Ben Mahon Wed, 14 Jan 2026 17:12:09 +0000 https://benmahon.co.uk en https://benmahon.co.uk/Home Tue, 23 Oct 2018 21:22:18 +0000 Ben Mahon https://benmahon.co.uk/Home { "@context": "https://schema.org", "@type": "Person", "name": "Ben Mahon", "jobTitle": "Creative Director", "url": "https://www.benmahon.co.uk", "description": "Creative Director based in London, working across film, TV, and streaming campaigns. Clients include Netflix, BBC, and Sky.", "sameAs": [ "https://www.linkedin.com/in/benmahoncreative/", "https://www.instagram.com/_benmahon_" ], "knowsAbout": ["Entertainment Marketing", "Creative Direction", "Campaign Strategy", "Digital Advertising"], "address": { "addressLocality": "London", "addressCountry": "UK" } } https://benmahon.co.uk/Work Sun, 28 Oct 2018 14:51:58 +0000 Ben Mahon https://benmahon.co.uk/Work Work Work { "@context": "https://schema.org", "@type": "Work", "name": "Work | Ben Mahon – Creative Director", "url": "https://www.benmahon.co.uk/work", "description": "A curated selection of creative campaigns for film, TV, and streaming platforms by Ben Mahon, freelance creative director based in London.", "mainEntity": { "@type": "ItemList", "itemListElement": [ { "@type": "Work", "name": "Stags Campaign", "url": "https://www.benmahon.co.uk/Paramount-Stags" }, { "@type": "Work", "name": "Netflix-Adolescence", "url": "https://benmahon.co.uk/Netflix-Adolescence" } { "@type": "Work", "name": "BBC-Peaky-Blinders", "url": "https://benmahon.co.uk/BBC-Peaky-Blinders" } { "@type": "Work", "name": "Netflix-The-Gentlemen", "url": "https://benmahon.co.uk/Netflix-The-Gentlemen" } { "@type": "Work", "name": "Sport", "url": "https://benmahon.co.uk/Sport" } { "@type": "Work", "name": "Abstract-Art-Season", "url": "https://benmahon.co.uk/Abstract-Art-Season" } { "@type": "Work", "name": "Hilton-Hotels", "url": "https://benmahon.co.uk/Hilton-Hotels" } { "@type": "Work", "name": "BBC-Radio-3-1", "url": "https://benmahon.co.uk/BBC-Radio-3-1" } { "@type": "Work", "name": "Microsoft-Surface", "url": "https://benmahon.co.uk/Microsoft-Surface" } { "@type": "Work", "name": "BBC-Festivals", "url": "https://benmahon.co.uk/BBC-Festivals" } { "@type": "Work", "name": "Comedy-Central", "url": "https://benmahon.co.uk/Comedy-Central" } { "@type": "Work", "name": "Premier-Inn", "url": "https://benmahon.co.uk/Premier-Inn" } { "@type": "Work", "name": "White-Gold", "url": "https://benmahon.co.uk/White-Gold" } { "@type": "Work", "name": "BBC-Robot-Wars", "url": "https://benmahon.co.uk/BBC-Robot-Wars" } ] } } https://benmahon.co.uk/Paramount-Stags Wed, 21 Aug 2024 19:26:33 +0000 Ben Mahon https://benmahon.co.uk/Paramount-Stags ︎ Paramount+ Stags Male millennial audiences were falling through the gaps of Paramount+ subscriptions. So to launch the British original drama Stags we created a campaign just for them. That included rerecording a latin American version of Kasabian's lad anthem Club Foot for the launch trailer. We dropped our own squad announcement on the release of the England Euros squad. Key art with copy riffing off stag do antics, and a “Stags!” chant teaser - surely the first ad that just repeats the show title over and over again? These became the streamers most watched social posts, won a Gold GEMA Award for Best Use Of Social Media Campaign and more importantly Stags became Paramount+’s most watched series of the year among our target audience, leading to an uptick of 430,000 subscribers, +16% quarter-on-quarter. Scroll down ↓ ︎ Key Art <img width="2698" height="4001" width_o="2698" height_o="4001" data-src="https://freight.cargo.site/t/original/i/d019f5358228a4d9633a798bce93fd4356ec54039df96652a3c675787410e77d/P-_Stags_FullCast_KeyArt_2700x4000_RGB.png" data-mid="216791800" border="0" src="https://freight.cargo.site/w/1000/i/d019f5358228a4d9633a798bce93fd4356ec54039df96652a3c675787410e77d/P-_Stags_FullCast_KeyArt_2700x4000_RGB.png" /> <img width="1415" height="1415" width_o="1415" height_o="1415" data-src="https://freight.cargo.site/t/original/i/ef9371fe7f7fb9f4538bc1101a8816c4f37379ca140fdb8fcb2146aa53393ad2/Stags_PropShots_Combined.jpg" data-mid="216797194" border="0" src="https://freight.cargo.site/w/1000/i/ef9371fe7f7fb9f4538bc1101a8816c4f37379ca140fdb8fcb2146aa53393ad2/Stags_PropShots_Combined.jpg" /> Launch Trailer Social Teasers { "@context": "https://schema.org", "@type": "CreativeWork", "name": "Stags Campaign", "url": "https://benmahon.co.uk/Paramount-Stags", "creator": { "@type": "Person", "name": "Ben Mahon" }, "description": "Creative direction for Paramount+'s original series 'Stags'.", "publisher": { "@type": "Organization", "name": "Paramount+" }, "datePublished": "2024-08-15" } https://benmahon.co.uk/Netflix-Steve Wed, 14 Jan 2026 17:12:09 +0000 Ben Mahon https://benmahon.co.uk/Netflix-Steve Netflix: Steve The film Steve focusses on a fictional teacher played by Cillian Murphy, but Netflix wanted to highlight it's power as a piece of social commentary just as relevant today as in the 90s setting.&nbsp; I pitched these mural concepts and commissioned artists to develop these designs which feature Cillian as Steve with subtle real stats about teaching in the UK today. These were painted over a week by Global Street Art, in London, Edinburgh and Manchester. <img width="4076" height="2722" width_o="4076" height_o="2722" data-src="https://freight.cargo.site/t/original/i/62fbd906cbb2e088f46cfe8048196415884893f4c8d100724a1d9ddf6a577653/Netflix---100-Mare-St---Sep-2025---Final---HQ-2-of-7.jpg" data-mid="243254996" border="0" src="https://freight.cargo.site/w/1000/i/62fbd906cbb2e088f46cfe8048196415884893f4c8d100724a1d9ddf6a577653/Netflix---100-Mare-St---Sep-2025---Final---HQ-2-of-7.jpg" /><img width="2707" height="1807" width_o="2707" height_o="1807" data-src="https://freight.cargo.site/t/original/i/9b36aaf145c78e723abf7e3f975f0576e1874e7a5b01842c9de0da0e1494f5a9/Netflix---Corn-Exchange---Sep-2025---Final---HQ-4-of-8.jpg" data-mid="243254993" border="0" src="https://freight.cargo.site/w/1000/i/9b36aaf145c78e723abf7e3f975f0576e1874e7a5b01842c9de0da0e1494f5a9/Netflix---Corn-Exchange---Sep-2025---Final---HQ-4-of-8.jpg" /> <img width="6389" height="4257" width_o="6389" height_o="4257" data-src="https://freight.cargo.site/t/original/i/cc2244eaa0007c8fdb2fe17a8e129ca0b34c7c3afe673c8511ecc3d99cfb5808/Netflix---82-Wandsworth-High-St---Sep-2025---Final---HQ-6-of-10.jpg" data-mid="243254994" border="0" src="https://freight.cargo.site/w/1000/i/cc2244eaa0007c8fdb2fe17a8e129ca0b34c7c3afe673c8511ecc3d99cfb5808/Netflix---82-Wandsworth-High-St---Sep-2025---Final---HQ-6-of-10.jpg" /> <img width="6886" height="4591" width_o="6886" height_o="4591" data-src="https://freight.cargo.site/t/original/i/881a024652e4e9c84d8f0b0e3b850830d8a5f9ad2ea1ac8f4e52ae1e8f4b82c4/Netflix---60-80-Washington-St---Sep-2025---Final---HQ-3-of-6.jpg" data-mid="243254995" border="0" src="https://freight.cargo.site/w/1000/i/881a024652e4e9c84d8f0b0e3b850830d8a5f9ad2ea1ac8f4e52ae1e8f4b82c4/Netflix---60-80-Washington-St---Sep-2025---Final---HQ-3-of-6.jpg" /> https://benmahon.co.uk/Sport Tue, 23 Oct 2018 21:12:24 +0000 Ben Mahon https://benmahon.co.uk/Sport ︎ Sport I love all sport, and created AV, social and key art campaigns for the likes of the BBC, Dazn, The NFL, The English FA and Volleyball World. Coming up with fresh and innovative ways of promoting events that are sometimes over a century old is a challenge I relish. Some highlights include: • Contemporary artist and snooker fanatic Damien Hirst talking about my campaign on national radio • Sir Steve Redgrave lending me his 5 Olympic gold medals for my Sports Personality Of The Year film • Winning a Royal Television Society award for my rugby animation, becoming the visual identity across the BBC for nearly a decade • Faithfully rerecording Ottowan's classic D.I.S.C.O. into a D.A.R.T.S. anthem to win a GEMA Gold ︎ <img width="1308" height="732" width_o="1308" height_o="732" data-src="https://freight.cargo.site/t/original/i/9188b66de178e60dac63de1f2da1097ff41641947595672606ff117e14231801/Screenshot-2025-05-15-at-12.16.33.png" data-mid="233238695" border="0" src="https://freight.cargo.site/w/1000/i/9188b66de178e60dac63de1f2da1097ff41641947595672606ff117e14231801/Screenshot-2025-05-15-at-12.16.33.png" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/21a6228f88edd7edaedc005c9d8af88c8dd169553d8f35fdb9fc3e21219a458c/BBC-Sport---SPOTY.gif" data-mid="233320700" border="0" src="https://freight.cargo.site/w/480/i/21a6228f88edd7edaedc005c9d8af88c8dd169553d8f35fdb9fc3e21219a458c/BBC-Sport---SPOTY.gif" /> <img width="1302" height="728" width_o="1302" height_o="728" data-src="https://freight.cargo.site/t/original/i/6442f386cf391975fec4baf73558d0bcdb25d8d39f4deda7a5382bb7007fe4dc/Screenshot-2025-05-15-at-12.16.52.png" data-mid="233238694" border="0" src="https://freight.cargo.site/w/1000/i/6442f386cf391975fec4baf73558d0bcdb25d8d39f4deda7a5382bb7007fe4dc/Screenshot-2025-05-15-at-12.16.52.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e767817960dbba7673bea52eb66a118dec3080d1f86c13d642e9d216f95b957d/EoKr8PJWEAc7ULX.jpeg" data-mid="233239598" border="0" 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"creator": { "@type": "Person", "name": "Ben Mahon" }, "description": "Creative direction for a collection of Sport campaigns", "publisher": { "@type": "Organization", "name": "Various" }, "datePublished": "2025-03-15" } https://benmahon.co.uk/Netflix-Adolescence Fri, 16 May 2025 18:07:21 +0000 Ben Mahon https://benmahon.co.uk/Netflix-Adolescence ︎ Netflix: Adolescence With Stephen Graham and Jack Thorne attached to Adolescence, there was justified excitement around the launch of the limited series, but the challenge was to amplify the conversation to fuel the important discourse around the subject matter.I pitched a series of brand partnerships and social concepts with JustSo, including spotlighting unknown Owen Cooper in the supporting role by releasing his audition tape.The post made by JustSo was viewed millions of times, with Cooper becoming a breakout star and winning an Emmy for Outstanding Supporting Actor. Adolescence transcended the cultural zeitgeist and racked up 114 million views in its first 24 days on the platform. ︎ { "@context": "https://schema.org", "@type": "CreativeWork", "name": "Adolescence Campaign", "url": "https://benmahon.co.uk/Netflix-Adolescence", "creator": { "@type": "Person", "name": "Ben Mahon" }, "description": "Creative direction for Netflix's record-breaking series Adolescence'.", "publisher": { "@type": "Organization", "name": "Netflix" }, "datePublished": "2025-03-15" } https://benmahon.co.uk/BBC-Peaky-Blinders Tue, 23 Oct 2018 21:12:16 +0000 Ben Mahon https://benmahon.co.uk/BBC-Peaky-Blinders ︎ Peaky Blinders Peaky Blinders saw a drop-off in viewers after Season 3 that was due in part to the Shelbys moving away from their Birmingham roots. The BBC wanted to tell viewers that Season 4 was going back to Birmingham.We immersed fans in the Peaky Blinders world by recreating the Garrison Tavern at a Birmingham pub for the premiere. Complete with costumed actors, a live stream to fans worldwide with cast interviews, competitions and interactive Barbershop content. All advertised online and with OOH flyposters around the city.We created an Instagram AR filter to turn yourself into a Peaky Blinder which was used live on The One Show on BBC One, and by the cast of Strictly. We dropped cinematic trailers and staged social feed takeovers, keeping the conversation flowing post-launch with weekly ‘Sneaky Peaks’ from celeb fans. This became BBC Two’s most successful campaign ever, with&nbsp;15m views of the launch trail and 2m views of the celeb Sneak Peaks. Episode 1 trended at #1 with the largest audience of Peaky Blinders ever at 6.5m. It was shortlisted for a Cannes Lions in Brand Storytelling, won GEMA golds for&nbsp;Best Use of Social and&nbsp;Best PR or Experiential Stunt, and collected the&nbsp;EBU Connect Award for Best Fictional Promotion. Scroll down ↓ ︎ Pub Takeover &amp; Social Live Stream <img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/f495ae5abe159d3bf06d50395e06c3be6979ebcb2c7532900c986b771236024b/0_DQP_BEM_301017PEAKY_74JPG.png" data-mid="232971195" border="0" src="https://freight.cargo.site/w/1000/i/f495ae5abe159d3bf06d50395e06c3be6979ebcb2c7532900c986b771236024b/0_DQP_BEM_301017PEAKY_74JPG.png" /> <img width="1480" height="824" width_o="1480" height_o="824" data-src="https://freight.cargo.site/t/original/i/74706458624c23b06f8c2f5ee4ff84d51d0f183b06855c14e3a585068e779312/Screenshot-2025-05-08-at-17.51.17.png" data-mid="232970259" border="0" src="https://freight.cargo.site/w/1000/i/74706458624c23b06f8c2f5ee4ff84d51d0f183b06855c14e3a585068e779312/Screenshot-2025-05-08-at-17.51.17.png" /> <img width="615" height="346" width_o="615" height_o="346" data-src="https://freight.cargo.site/t/original/i/a6495e7887679da9e41681fb8c814d7f8f609f9ac916b439909dd3fce7c34792/1_DQP_BEM_301017PEAKY_92JPG.png" data-mid="232971107" border="0" src="https://freight.cargo.site/w/615/i/a6495e7887679da9e41681fb8c814d7f8f609f9ac916b439909dd3fce7c34792/1_DQP_BEM_301017PEAKY_92JPG.png" /><img width="1280" height="718" width_o="1280" height_o="718" data-src="https://freight.cargo.site/t/original/i/b97ccb58989af648eb3ed18150c6b0b9aff94635d4e1dff31c933a7ad8950b4d/Screenshot-2025-05-08-at-17.49.00.png" data-mid="232970257" border="0" src="https://freight.cargo.site/w/1000/i/b97ccb58989af648eb3ed18150c6b0b9aff94635d4e1dff31c933a7ad8950b4d/Screenshot-2025-05-08-at-17.49.00.png" /> <img width="1887" height="1017" width_o="1887" height_o="1017" data-src="https://freight.cargo.site/t/original/i/5bbd56a45b0bf9d62d7487b99bf216b59e8b3075d3f353d216abefd755890113/The-Garrison-Tavern-1--scaled.png" data-mid="232970887" border="0" src="https://freight.cargo.site/w/1000/i/5bbd56a45b0bf9d62d7487b99bf216b59e8b3075d3f353d216abefd755890113/The-Garrison-Tavern-1--scaled.png" /><img width="1478" height="828" width_o="1478" height_o="828" data-src="https://freight.cargo.site/t/original/i/5c9bc2a75069ff1e7fd80a5d4db3076c6ebfab2858425125d3160ca50a45f55b/Screenshot-2025-05-08-at-18.56.57.png" data-mid="232971248" border="0" src="https://freight.cargo.site/w/1000/i/5c9bc2a75069ff1e7fd80a5d4db3076c6ebfab2858425125d3160ca50a45f55b/Screenshot-2025-05-08-at-18.56.57.png" /> IG Filter <img width="480" height="853" width_o="480" height_o="853" data-src="https://freight.cargo.site/t/original/i/9c2e913c118041fbfbd50f6e370673f660071e65db3206b585d7cab358926010/Facebook-filter.gif" data-mid="232967010" border="0" src="https://freight.cargo.site/w/480/i/9c2e913c118041fbfbd50f6e370673f660071e65db3206b585d7cab358926010/Facebook-filter.gif" /> <img width="680" height="680" width_o="680" height_o="680" data-src="https://freight.cargo.site/t/original/i/1012e7f1237c2b258fa7c4e51aa5e490d19e4d69675a690e70e0c1be4c9ddd51/OneShow.png" data-mid="232967578" border="0" src="https://freight.cargo.site/w/680/i/1012e7f1237c2b258fa7c4e51aa5e490d19e4d69675a690e70e0c1be4c9ddd51/OneShow.png" /> OOH Flyposters <img width="891" height="1263" width_o="891" height_o="1263" data-src="https://freight.cargo.site/t/original/i/c75713cb3ecb0011ad3c1b53e9efda42d46911c3c6fe83d3ce71fcf0aeb74922/Sneek-Peak-1.png" data-mid="232967588" border="0" src="https://freight.cargo.site/w/891/i/c75713cb3ecb0011ad3c1b53e9efda42d46911c3c6fe83d3ce71fcf0aeb74922/Sneek-Peak-1.png" /> <img width="895" height="1269" width_o="895" height_o="1269" data-src="https://freight.cargo.site/t/original/i/2fce1c2667633cc34b2fd01de84e60b0c2dd4432762d91441e094300b184be37/Sneek-Peak-2.png" data-mid="232967589" border="0" src="https://freight.cargo.site/w/895/i/2fce1c2667633cc34b2fd01de84e60b0c2dd4432762d91441e094300b184be37/Sneek-Peak-2.png" /> <img width="904" height="1268" width_o="904" height_o="1268" data-src="https://freight.cargo.site/t/original/i/7f0bc3ac5bac1b4121be3e5b448272741cab3de6ac270ea58cb6a42a743c38a8/Sneek-Peak-3.png" data-mid="232967591" border="0" src="https://freight.cargo.site/w/904/i/7f0bc3ac5bac1b4121be3e5b448272741cab3de6ac270ea58cb6a42a743c38a8/Sneek-Peak-3.png" /> Cinemagraphs <img width="480" height="853" width_o="480" height_o="853" data-src="https://freight.cargo.site/t/original/i/2f359729a953b9b7e798a1f00c70e9d7829dd59a5fdef78cdf739a12f366bfbf/Cinemagraph-1b.gif" data-mid="232966801" border="0" src="https://freight.cargo.site/w/480/i/2f359729a953b9b7e798a1f00c70e9d7829dd59a5fdef78cdf739a12f366bfbf/Cinemagraph-1b.gif" /> <img width="480" height="853" width_o="480" height_o="853" data-src="https://freight.cargo.site/t/original/i/0bc1f8c6c772cf4aa333ef7b56712464fe2a2705ee801e0c20a7acf9225eb2f0/Cinemagraph-2b.gif" data-mid="232966800" border="0" src="https://freight.cargo.site/w/480/i/0bc1f8c6c772cf4aa333ef7b56712464fe2a2705ee801e0c20a7acf9225eb2f0/Cinemagraph-2b.gif" /> <img width="480" height="853" width_o="480" height_o="853" data-src="https://freight.cargo.site/t/original/i/b6c85a1feb90e11005021ae00e3aee2fce51ae910e187d7eb575cc7b1d725f94/Cinemagraph-3.gif" data-mid="232966802" border="0" src="https://freight.cargo.site/w/480/i/b6c85a1feb90e11005021ae00e3aee2fce51ae910e187d7eb575cc7b1d725f94/Cinemagraph-3.gif" /> Social Feed Takeovers &amp; Celeb Fan ‘Sneaky Peaks’ <img width="1870" height="1054" width_o="1870" height_o="1054" data-src="https://freight.cargo.site/t/original/i/03fde60b853f5c516962b6bada042ddca3315155818036dd327bbfbbe1163044/Sneek-Peak-4.png" data-mid="232968052" border="0" src="https://freight.cargo.site/w/1000/i/03fde60b853f5c516962b6bada042ddca3315155818036dd327bbfbbe1163044/Sneek-Peak-4.png" /> <img width="1436" height="1436" width_o="1436" height_o="1436" data-src="https://freight.cargo.site/t/original/i/a059112c4aebb843d67d4ef5e4c234db73d44db8eae9016f3816f0512db36139/Screenshot-2025-05-08-at-17.25.22.png" data-mid="232968094" border="0" src="https://freight.cargo.site/w/1000/i/a059112c4aebb843d67d4ef5e4c234db73d44db8eae9016f3816f0512db36139/Screenshot-2025-05-08-at-17.25.22.png" /> Launch Trailer Case Study Peaky Blinders { "@context": "https://schema.org", "@type": "CreativeWork", "name": "Peaky Blinders Campaign", "url": "https://benmahon.co.uk/BBC-Peaky-Blinders", "creator": { "@type": "Person", "name": "Ben Mahon" }, "description": "Creative direction for BBC's iconic drama series Peaky Blinders", "publisher": { "@type": "Organization", "name": "BBC" }, "datePublished": "2025-03-15" } https://benmahon.co.uk/Netflix-The-Gentlemen Tue, 23 Apr 2024 12:43:33 +0000 Ben Mahon https://benmahon.co.uk/Netflix-The-Gentlemen ︎ Netflix: The GentlemenAhead of the launch of the hotly anticipated Guy Ritchie series, the challange was to tease the show and kickstart the conversation to generate buzz and translate to strong early viewing figures. I created a social AV series which showcased all the unmissable action, teasing the talent and tone, viewed 100,000s of times.In the first four weeks it pulled in 345.6 million viewing hours, equivalent to ~51.8 million “views”, and FlixPatrol’s report put The Gentlemen ranked #1 in their “most streamed TV shows on Netflix in the UK” for the year. ︎ The Gentlemen { "@context": "https://schema.org", "@type": "CreativeWork", "name": "The Gentlemen", "url": "https://benmahon.co.uk/Netflix-The-Gentlemen", "creator": { "@type": "Person", "name": "Ben Mahon" }, "description": "Creative direction for Guy Ritchie's dark comedy series on Netflix", "publisher": { "@type": "Organization", "name": "Netflix" }, "datePublished": "2025-03-15" } https://benmahon.co.uk/Abstract-Art-Season Tue, 23 Oct 2018 21:12:25 +0000 Ben Mahon https://benmahon.co.uk/Abstract-Art-Season ︎ Abstract Art Season on BBC FourHow do you show BBC viewers that BBC Four is launching an art series unlike any other?I took the trailers that were due to be on-air and gave them to visual artists and composers to ‘abstractify’ them. This meant that live viewers were caught unawares, watching as their on-air juctions were transformed in front of their eyes. While we commissioned contemporary abstract artists to create bespoke channel idents, to complete the abstraction of BBC Four junctions. This helped BBC Four become the only BBC channel to grow it’s reach, with 1/20th of the budget of BBC One, and our campaign outperformed high-profile work like The Winter Olympics to win GEMA gold for Best On-Air Campaign. ︎ Trailer: ‘Crimes of Passion’ Trailer: ‘3 Cities’ Idents Abstract Art Season { "@context": "https://schema.org", "@type": "CreativeWork", "name": "Abstract Art Season", "url": "https://benmahon.co.uk/Abstract-Art-Season", "creator": { "@type": "Person", "name": "Ben Mahon" }, "description": "Creative direction for a BBC Four's Abstract Art Season, winning Best On-Air Campaign", "publisher": { "@type": "Organization", "name": "BBC" }, "datePublished": "2025-03-15" } https://benmahon.co.uk/Hilton-Hotels Wed, 07 Nov 2018 13:19:36 +0000 Ben Mahon https://benmahon.co.uk/Hilton-Hotels ︎ Hilton HotelsThe hospitality brand was turning 100 years old and wanted to create some content to celebrate.&nbsp;Rather than the usual videos which showcase their offering to customers, we pitched a series which focussed on how they have influenced and benefitted local communities worldwide and how it empowers their workforce to use their local expertise to shape working practices within their specific hotel. Shooting across 5 continents, we created 1 global and 12 country-specific films. Our campaign changed the brand forever, from a detailed report they commissioned followed by the establishment of The Hilton Effect Foundation which continues to award grants across communities globally focusing on youth, disaster recovery, water, and sustainability.&nbsp;Scroll down ↓ ︎ Global Film Local Films The Hilton Effect { "@context": "https://schema.org", "@type": "CreativeWork", "name": "Hilton Hotels", "url": "https://benmahon.co.uk/Hilton-Hotels", "creator": { "@type": "Person", "name": "Ben Mahon" }, "description": "Creative direction for a The Hilton Effect, celebrating the centenary of Hilton Hotels", "publisher": { "@type": "Organization", "name": "Hilton Hotels" }, "datePublished": "2025-03-15" }