Abstract Art Season on BBC Four

To promote Abstract Art Season, I wanted to turn the channel truly abstract.

So we took the trailers that were scheduled for the same time as our campaign, gave the video to visual artists and the audio mix to musical artists, to abstractify the trailers so viewers were caught unawares, transforming the channel in front of their eyes.

Meanwhile we commissioned contemporary abstract artists to make bespoke channel idents, to complete the abstraction of BBC Four junctions.

PromaxUK: GOLD Best On-Air Campaign 

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