Hilton Hotels
The hospitality brand was turning 100 years old and wanted to create some content to celebrate.
Rather than the usual videos which showcase their offering to customers, we pitched a series which focussed on how they have influenced and benefitted local communities worldwide and how it empowers their workforce to use their local expertise to shape working practices within their specific hotel.
Shooting across 5 continents, we created 1 global and 12 country-specific films. Our campaign changed the brand forever, from a detailed report they commissioned followed by the establishment of The Hilton Effect Foundation which continues to award grants across communities globally focusing on youth, disaster recovery, water, and sustainability.
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The hospitality brand was turning 100 years old and wanted to create some content to celebrate.
Rather than the usual videos which showcase their offering to customers, we pitched a series which focussed on how they have influenced and benefitted local communities worldwide and how it empowers their workforce to use their local expertise to shape working practices within their specific hotel.
Shooting across 5 continents, we created 1 global and 12 country-specific films. Our campaign changed the brand forever, from a detailed report they commissioned followed by the establishment of The Hilton Effect Foundation which continues to award grants across communities globally focusing on youth, disaster recovery, water, and sustainability.
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Global Film
Local Films