BBC Festivals

The BBC had a packed schedule of festival coverage, with their unrivalled live Glastonbury Festival coverage the jewel in the crown. However in previous years viewers had found it hard to navigate the sheer volume of options.

Kicking off, we created a series of special TV launch spots promoting each event. Before making Glastonbury a truly unmissable event with My Glasto Line Up, an interactive festival poster designer tool which then populated people’s calendars with the sets of their favourite artists, getting reminders of when they’re about to start.

Promax UK: GOLD - Best Use of VR, Interactive or Mobile

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