Paperboyo X Microsoft Surface
Microsoft was having success marketing their Surface to students and mobile professionals but was underutilised by content creators and creatives. The product line represented a key piece in signaling Microsoft’s commitment to content creators.
I conceived and developed a content series which put photographer, artist and creator Paperboyo at the forefront of the user experience. In each episode he shared his insights about being a creator, spoke with experts in fields which would unlock his own potential and inspire aspiring creators, while using the Surface in his everyday creative processes.
Gaining 100,000s views on Paperboyo’s and Microsoft’s channels, the series helped increase Surface revenue $457 million or 8% YoY.
Microsoft was having success marketing their Surface to students and mobile professionals but was underutilised by content creators and creatives. The product line represented a key piece in signaling Microsoft’s commitment to content creators.
I conceived and developed a content series which put photographer, artist and creator Paperboyo at the forefront of the user experience. In each episode he shared his insights about being a creator, spoke with experts in fields which would unlock his own potential and inspire aspiring creators, while using the Surface in his everyday creative processes.
Gaining 100,000s views on Paperboyo’s and Microsoft’s channels, the series helped increase Surface revenue $457 million or 8% YoY.