Campaign: Peaky Blinders on BBC Two
How do you excite the fans of one of the most iconic dramas on TV?
Immerse them in the Peaky Blinders world by recreating the Garrison Tavern at a Birmingham pub for the premiere, complete with costumed actors, then live stream it to fans worldwide with cast interviews, competitions and interactive Barbershop content. All advertised online and with OOH flyposters around the city.
Create a IG AR filter to turn yourself into a Peaky Blinder, used live on The One Show on BBC One.
Drop cinematic trailers on air, and stage social feed takeovers online, keeping the conversation flowing post-launch with weekly ‘Sneaky Peaks’ from celeb fans.
Cannes Lions: Brand Storytelling - Shortlisted
PromaxBDA UK: Best Use of Social
PromaxBDA UK: Best PR or Experiential Stunt
EBU Connect Awards: Best Fictional Promotion
Scroll down ↓
How do you excite the fans of one of the most iconic dramas on TV?
Immerse them in the Peaky Blinders world by recreating the Garrison Tavern at a Birmingham pub for the premiere, complete with costumed actors, then live stream it to fans worldwide with cast interviews, competitions and interactive Barbershop content. All advertised online and with OOH flyposters around the city.
Create a IG AR filter to turn yourself into a Peaky Blinder, used live on The One Show on BBC One.
Drop cinematic trailers on air, and stage social feed takeovers online, keeping the conversation flowing post-launch with weekly ‘Sneaky Peaks’ from celeb fans.
Cannes Lions: Brand Storytelling - Shortlisted
PromaxBDA UK: Best Use of Social
PromaxBDA UK: Best PR or Experiential Stunt
EBU Connect Awards: Best Fictional Promotion
Scroll down ↓
Pub Takeover
& Social Live Stream
& Social Live Stream
IG Filter
OOH Fly Posters
Cinemagraphs
Social Feed Takeovers
& Celeb Fan ‘Sneaky Peaks’
& Celeb Fan ‘Sneaky Peaks’
Launch Trailer
Case Study