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Netflix: Adolescence

With Stephen Graham and Jack Thorne attached to Adolescence, there was justified excitement around the launch of the limited series, but the challenge was to amplify the conversation to fuel the important discourse around the subject matter.

I pitched a series of brand partnerships and social concepts, including spotlighting unknown Owen Cooper in the supporting role, releasing his audition tape.

The post itself was viewed millions of times, with Cooper becoming a breakout star and winning an Emmy for Outstanding Supporting Actor. Adolescence transcended the cultural zeitgeist and racked up 114 million views in its first 24 days on the platform.