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Paramount+ Stags

Male millennial audiences were falling through the gaps of Paramount+ subscriptions.

So to launch the British original drama Stags we created a campaign just for them.

That included rerecording a latin American version of Kasabian's lad anthem Club Foot for the launch trailer.

We dropped our own squad announcement on the release of the England Euros squad
Key art with copy riffing off stag do antics.
And a “stags!” chant teaser - surely the first ad that just repeats the show title over and over again?

All this won us a Gold GEMA Awards for Best Use Of Social Media Campaign. 

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