Paramount+ Stags
To launch the British original drama Stags on Paramount+ we appealed to a male-skewing millennial audience.
That included rerecording a latin American version of Kasabian's lad anthem Club Foot for the launch trailer.
We dropped our own squad announcement on the release of the England Euros squad, made stag do themed character artwork, and released a stag chant teaser - surely the first trailer that just repeats the show title over and over again?
All this won us a Gold GEMA Awards for Best Use Of Social Media Campaign.
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To launch the British original drama Stags on Paramount+ we appealed to a male-skewing millennial audience.
That included rerecording a latin American version of Kasabian's lad anthem Club Foot for the launch trailer.
We dropped our own squad announcement on the release of the England Euros squad, made stag do themed character artwork, and released a stag chant teaser - surely the first trailer that just repeats the show title over and over again?
All this won us a Gold GEMA Awards for Best Use Of Social Media Campaign.
Scroll down ↓
Launch Trailer
Hero and Character
Key Art
Key Art
Chant Teaser and Squad Announcement