Paramount+ Stags
Male millennial audiences were falling through the gaps of Paramount+ subscriptions. So to launch the British original drama Stags we created a campaign just for them.
That included rerecording a latin American version of Kasabian's lad anthem Club Foot for the launch trailer.
We dropped our own squad announcement on the release of the England Euros squad. Key art with copy riffing off stag do antics, and a “Stags!” chant teaser - surely the first ad that just repeats the show title over and over again?
These became the streamers most watched social posts, won a Gold GEMA Award for Best Use Of Social Media Campaign and more importantly Stags became Paramount+’s most watched series of the year among our target audience, leading to an uptick of 430,000 subscribers, +16% quarter-on-quarter.
Scroll down ↓
Male millennial audiences were falling through the gaps of Paramount+ subscriptions. So to launch the British original drama Stags we created a campaign just for them.
That included rerecording a latin American version of Kasabian's lad anthem Club Foot for the launch trailer.
We dropped our own squad announcement on the release of the England Euros squad. Key art with copy riffing off stag do antics, and a “Stags!” chant teaser - surely the first ad that just repeats the show title over and over again?
These became the streamers most watched social posts, won a Gold GEMA Award for Best Use Of Social Media Campaign and more importantly Stags became Paramount+’s most watched series of the year among our target audience, leading to an uptick of 430,000 subscribers, +16% quarter-on-quarter.
Scroll down ↓
Key Art
Launch Trailer
Social Teasers