Robot Wars on BBC Two

The return of much-loved series Robot Wars to UK TV screens called for a campaign which reminded viewers that when the robots are around, no machine is safe.

We set the robots loose on a series of household machines on social. Washing machines, ovens, vinyl players, vacuum cleaners, electric keyboards and toasters all bit the dust.

Then we upped the ante and killed a reasonable priced hatchback for the TV launch.

And finally we recorded a call from the owner of the car to his insurance claims department and turned it into our radio trail, winning Gold at PromaxBDA UK for Best Radio spot.

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