Social content takes many forms. Sometimes the campaign lives online only. Other times it becomes a key aspect of a fully integrated campaign, amplifying conversations ignited by audiences.
I've written and created a wealth of content that covers just about every conceivable angle of a campaign on social:
Special social key art, developing long-form branded entertainment series, repackaging on-air trailers, writing bespoke clip-based edits, creating talent interviews and concepts, pithy social copy, screen grabs, live commentary, live streams, behind the scenes videos, downloadable digital assets, cinemagraphs, etc etc etc.
Below are a few of my favourites.
I've written and created a wealth of content that covers just about every conceivable angle of a campaign on social:
Special social key art, developing long-form branded entertainment series, repackaging on-air trailers, writing bespoke clip-based edits, creating talent interviews and concepts, pithy social copy, screen grabs, live commentary, live streams, behind the scenes videos, downloadable digital assets, cinemagraphs, etc etc etc.
Below are a few of my favourites.
BBC: White Gold
Bespoke videos, YouTube pre-rolls, and downloadable Windows screensaver.
More info here.
Bespoke videos, YouTube pre-rolls, and downloadable Windows screensaver.
More info here.
Paramount+: Stags
Specially-shot originated cast content, bespoke clip-based edits etc.
More info here.
Specially-shot originated cast content, bespoke clip-based edits etc.
More info here.
BBC: Peaky Blinders
Cinemagraph gifs.
Cinemagraph gifs.
BBC Nordic
Interactive browser-based ‘Excuse Generator’.
Interactive browser-based ‘Excuse Generator’.
